I Don’t Understand This

From CBS News:

Eighty percent of speech watchers approve of President Obama’s plans for dealing with the economic crisis. Before the speech, 63 percent approved.

Fifty-one percent of speech watchers think the president’s economic plans will help them personally. Thirty-six thought so before the speech.

I have mixed emotions about President Obama’s economic policies, and I had mixed emotions about President Bush’s. My point is that this isn’t about criticizing or supporting the policies.

President Obama gives a good speech. In this case there was even some content in the speech. But it wasn’t an explanation of his policies. It didn’t tell us anything new about why such policies were necessary, or why they would help particular people. I listened to the whole thing and was impressed, but it didn’t convince me of anything I didn’t already believe and I don’t see what element in the speech would be expected to change my mind.

So what in the speech would change enough minds to cause a 17 point jump in the percentage who approve of the president’s handling of the economy? What produced a 15 point jump in those who think the plans will benefit them personally? Presumably those numbers will drop with time, but those are still some rather hefty gains.

I truly don’t see how this works.